Hisab,
simply better accounting
On a fine day at office, we have been approached by a group of people who shares the same passion, the love for accounting. The story of Hisab begins from there.
The team wanted to create an accounting application from scratch. After an extended discussion with them, we realised that they have a clear vision and has an in-depth understanding of the industry. What they needed is a great app experience that meets their philosophy of simple accounting.
What followed is a very interesting 6 months filled with excitement, learnings, disappointments, brainstorming and marathon designing sessions.
Philosophy of Hisab: A simple, user friendly and complete accounting software for small and mid sized enterprises to help them manage their business accounts efficiently.
Problem statement: An application that focuses on daily accounting for small and mid-sized enterprises. The application should be in sync with the philosophy of simpleness and user friendliness. Major tasks include Sending Invoices & settling payments, Preparing Purchase orders & Quotation and Tracking Inventory & business health.
Industry
Finance
Platform
Responsive Web
Responsibility
Client POC | User Research | UX Design | UI Design
Key Activities:
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Understand product domain, accounting concepts & functionalities
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Conduct client interviews and workshops for product understanding
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Competitor analysis, navigational analysis and heuristics to understand the competitive landscape
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User research to empathize with target users and creating personas
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Create information architecture and feature list
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Simplify accounting for small and mid sized entrepreneurs
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Incorporate data visualization for quick updates
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Provide personalization and customization as per the business type
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Creating Design system
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Organized dashboard for outstanding balances, cash flows: invoices, vouchers
Research: We started with the desk research with below mentioned points -
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Understand the direct and in-direct competitors with competitive analysis
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Feature matrix analysis to make project more useful and effective
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Trend analysis to understand the market trends in the market
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Keyboard accelerators analysis to save the time & effort of users
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Heuristic evaluation of competitors to understand their pros and cons
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Forms analysis to make better simple forms to perform a task to user
Content Strategy:
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Keep simplicity first
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Create delight for the user
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Position the product as a partner in their success
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Merge branding with functionality in the website.
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Explain the brand offerings and properties with amazing ease
Understanding of target user:
Small to medium business owners
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Annual Revenue: 40 Lakhs – 20 Crores | Team Strength: 5 - 200 | Operational Areas: Tier 1 – Tier 2 Cities
Mindset of target users:
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Young achievers, self-made, highly-inspired | CXOs of their businesses | Want to know how their business is doing at any time | Excited to track the growth of the company themselves | Looking for simple words and visuals to do that where they do not need to be an accounting or finance expert | Time saving and cost efficient | Seeking cloud support which they don’t find in solutions such as Tally & Miracle
We have met and interviewed people from our target groups to understand their needs and frustrations in detail.
The wholesome process:
UI Production:
Little big Ideas:
It's always the small things that adds up to providing a better experience for the users. Some of the many unique features we have introduced in Hisab, which the competitors lack.
1. Simplified Filters
Users will search & sort the details in an easy way through these filters
2. Data visualization
Effective use of data visualisation and colors for easy and quick understanding
3. Hover, pinning, actions
Giving users the ability to pin important invoices for easy visibility. Also actions can be performed upon hover
4. Bulk action with preview: Check and ensure the choices are made right before proceeding
5. Simplified one column forms : One of the problems with arranging form field into multiple columns is that users will likely interpret the fields inconsistently. The path to completion is a straight line down the page for one column forms
